Those videos have prompted complaints from some viewers upset by the use of barely clothed people. Other videos have featured Sports Illustrated bikini models and body-painted flight crews. Air New Zealand's safety video show reel includes the Bear Essentials of Safety featuring adventurer Bear Grylls, Safety Old School Style with Betty White and Fit to Fly starring fitness legend Richard Simmons. And after the Hobbits were versed in the proper safety procedures, it seems they were cleared for takeoff on the side of an Air New Zealand jet. The Most Epic Safety Video Ever Made follows the airline's first safety video to be inspired by the Hobbit films An Unexpected Briefing in 2012. The national carrier had used the films to drive a distinct marketing campaign that featured branded aircraft and Hobbit-inspired content. "We're confident our final Hobbit-inspired onboard safety video will delight fans as much as the first one and inspire even more people to consider a visit to Middle-earth," she said. Weta Workshop supplied costumes and more than 150 make-up prosthetics and Weta Digital created the visual effects.Īir New Zealand head of global brand development Jodi Williams said the airline was proud to be "the official airline of Middle-earth". "I had a lot of fun on the set with Taika and the team and look forward to seeing the video on board," he said. Like 'The Hobbit' films, the epic safety video is part of a trilogy of its own. Sir Peter said the video, which will be played in airplanes from today, showcases New Zealand and celebrates its film industry. The safety video was directed by New Zealand filmmaker Taika Waititi. The safety video was shot over six days across a number of New Zealand's Middle-earth locations, including Hobbiton and Central Otago. In this particular video, we see all the flight attendants appear dressed as elves as they read out various safety instructions and you can see that the video has been shot. Tolkiens tales, its lush country landscapes providing the fantasy setting of Middle-Earth. Air New Zealand had already re-branded itself as the official airline of Middle-Earth, which makes sense, given the connection that the entire series has with the country. The video, directed by Kiwi film-maker Taika Waititi, also features cameos from the Hobbit trilogy director Sir Peter Jackson, Weta Workshop co-founder Sir Richard Taylor and Waititi himself, who appears as a wizard. Take flight to Middle-Earth with Air New Zealand Posted on by Ken Gagne For six films, New Zealand has played host to the denizens of J.R.R. The new video stars Elijah Wood (Frodo Baggins), Dean O'Gorman (Fili the Dwarf) and Sylvester McCoy (Radagast). The cast of The Hobbit star in the latest Air New Zealand safety video, released today.ĭwarves, orcs and elves star in The Most Epic Safety Video Ever Made being screened ahead of the December release of the final film in the trilogy, The Hobbit: The Battle of the Five Armies. The upcoming game will be an open-world MMO adventure in a persistent world set in Middle-earth, featuring the beloved stories of The Hobbit and The Lord of the Rings literary trilogy. As the official airline of Middle-earth, Air New Zealand has gone all out to celebrate the third and final film in The Hobbit Trilogy - The Hobbit: The Battl.
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